Maybelline New York celebrates Maker Women in Pakistan with launch of moving tribute to women, “Humsa Ho Tou Samnay Aye”
Global trend setting brand, Maybelline New York, launches brand anthem “Humsa Ho Tou Samnay Aye” celebrating women and the strength that they stand for; ‘Maker Women’ who are the heroes of their own lives and who Make IT Happen every day. The video features Actor and Maybelline New York brand ambassador Ayesha Omar, musician Zoe Viccaji, artist Naveen Shakil, MMA fighter Sarah Tareen, story teller Alina Ehtesham and unfolds against the soulful voice of maestro Ali Sethi.
For Maybelline, a #MakerWoman is someone who wakes up every morning and walks out into the world like it’s her own. She owns it. She faces challenges by standing up and making her voice heard. She embraces life and is proud of her individuality. She is bold, fierce and unstoppable. Above all, she believes in her ability to #MakeItHappen. She is a movement.
This is for all the women who #MakeITHappen every day! Introducing the Maybelline New York Maker Women Anthem!#MakerWomen #MaybellineNewYorkShiny Toy Guns Production https://www.facebook.com/stgstudios/Insta: @shinytoygunspk#shinytoygunspk #STGPK #AsadUlHaqExecutive Producer: Asad Ul HaqDirector: Mohsin KamalDop: Usman MalkaniProducer: M Zohaib Hassan & Sualeha Qureshi 2nd Unit DOP: Jamil AlviAd: Iradat DadiLine Producer: MK Aamir Camera team: studio 146Art Direction: Beenish WaizGaffer: RehanPost: Yellowbean Post Makeup Artist: Saima Rashid BargfredeStylist: Asmaa MumtazWardrobe: Sana Safinaz, Inaaya, Naushaba Brohi, Pin-ItVocals: Ali SethiMusic Production: Rakae JamilSet: SetactLocation: Bobby & Dilawar @ Location WalaOffline: Yong KRAFTW5RKZ Pte LtdGrade: Correy VHQ MediaPR Agency: Lotus PRConcept, Media, & Digital Agency: Adcom ZenithOptimedia Pakistan
Posted by Maybelline NY Pakistan on Saturday, July 15, 2017
The #MakerWoman is all around you. She is the woman juggling deadlines at work, the woman turning her house into a home, the woman that is journeying her world, evolving within and without. She is the woman staring right back at you in the mirror. Maybelline New York’s Maker Woman is YOU!
Synonymous with its inspiration, the women in the brand film are MAKERS of their own destiny; women who each day, seize and embrace their journey; that create their journey.
The video is a true manifestation of the Maybelline legacy; to celebrate the power of YOU.