PFDC L’Oréal Paris Bridal Week 2017 Day-1 Part 2


The Pakistan Fashion Design Council in collaboration with L’Oréal Paris, the world’s leading beauty brand, is all set to present the 7th PFDC L’Oréal Paris Bridal Week which will officially commence on Saturday, 14th October 2017, marking the seventh consistent year of the bridal couture platform.

This year, the L’Oréal Paris team will also redefine both bridal makeup and hair trends for the season using L’Oréal Paris Makeup and Excellence Crème products. The participating bridal week hair and make-up styling team for PLBW 2017 will be N-Pro/NGENTs.

Indeed in continuation of the Beauty Meets Fashion platform each season, this year L’Oréal Paris Makeup collaborates with international makeup expert Saima Bargfrede to create and define distinct bridal makeup looks for the season. Additionally, L’Oréal Paris continues its engagement of the bridal week platform with their runway to point-of-sale collaboration, this year with Ali Xeeshan, on their critically acclaimed Excellence Crème Ambassador of Fashion platform which was revealed on the first day of PFDC L’Oréal Paris Bridal Week.

In terms of further patrons and sponsors, the success of PFDC L’Oréal Paris Bridal Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities sharing a common vision with the PFDC to develop and promote Pakistan’s fashion industry. In this same spirit, this year the PFDC welcomes Ehsan Sehbai at the helm of Shaheen Airlines as the Black Carpet Sponsor and Airline Partner; Dewan Motors, importers of BMW in Pakistan as the Luxury Automobile Partner and Careem as Transportation Partner, Dolce Vita as a Lifestyle Sponsor, Borjan as the Official Footwear Partner, Aquafina as the Official Beverage Partner and Papercut as the Official Printing Partner.

PFDC L’Oréal Paris Bridal Week is being directed by Sadia Siddiqui with show production by Production 021, Event Architecture by Production 021 and Restart, N-Pro/NGENTs as official hair and makeup stylists, Kamiar Rokni from The House of Kamiar Rokni as the official spokesperson for the PFDC, digital support by Red Communications, photography by Faisal Farooqui and the team at Dragonfly, live-stream by AI Solutions, Geo Television Network as the official Media Partner and Radio1 FM91 as the official Radio Partner and security by PEL with media management by Lotus Client Management & Public Relations.

Bridal Showcase: Shamsha Hashwani

Following GOLD by Reama Malik and Wasim Khan, Shamsha Hashwani showcased her bridal collection ‘Kolpona: A Gateway to Nostalgia’ in collaboration with Sherezad Jewellery at the seventh edition of PFDC L’Oréal Paris Bridal Week. ‘Kolpona’ meaning ‘fantasy’ in Bengal – was an ode to Bengal’s rich culture, art, history and Colonial influences.‘Kolpona’ comprised of 16 vivid-hued pieces redolent of Bengal’s Old World culture and incorporates luxe fabrics such as raw silk; jamavar, organza, and chiffon; while for the contemporary festive wear charmeuse silk and net were used. The bridal and festive collection incorporated intricately textural embroidery techniques including zardozi; bullion knots; handcrafted organza petals highlighted with pearls and beadwork; 3D embroideries; bugle bead tassels and Swarovski crystals. The color palette was inspired by classic precious stones: violet and plum from amethysts; mesmerizing blues inspired by opal and bridal reds from rubies. Ivory and écru was incorporated for the capsule of contemporary pieces.

The collection boasts a variety of classic silhouettes including deep halter-cut cholis dovetailed with lehengas, traditional farshi ghararas and stunning saris. Contemporary silhouettes included flowing kaftans, edgy jumpsuits and long sheath dresses end-noted with myriad flouncy dupattas.

Film actress Humaima Malick participated in the designer’s showcase as a celebrity showstopper.


















Bridal Showcase: Ali Xeeshan Theater Studio

The finale of Day-1 was presented by Ali Xeeshan Theater Studio which showcased the bridal collection ‘Lasting Loyalty’ at the seventh edition of PFDC L’Oréal Paris Bridal Week. The collection is a tribute to how the creator inspires us to create something beyond imagination.

‘Lasting Loyalty’ incorporated luxe fabrics such as organza and raw silk and features tilla-work, pearls, naqshi, pasham, adda work and a revival of various old school techniques. The colour palette included Ivory white, warm yellow, blue, red and deep ruby. The collection boasts a variety of lenghas, skirts, and dresses across the range of 24 designs.

During this showcase, L’Oréal Paris Hair Color also celebrated their latest ‘Ambassador of Fashion’ platform collaboration with Ali Xeeshan for the ‘Excellence Intense’ Collection. The campaign featured L’Oréal Paris Pakistan local spokesperson Mehreen Syed and fashion models Sabeeka Imam and Sadaf Kanwal.Film-maker and photographer Abdullah Haris participated in the designer’s showcase as a celebrity showstopper.


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Sundus Mustaqeem
Sundus Mustaqeem is a Media Professional and has work experience of Electronic, Print and Web media as well, She has been working as Fashion Journalist in different web and print magazines and as Radio Broadcaster since 2006. She has worked with different TV stations both form Lahore and Islamabad; besides working as content manager, voice over artist and as Producer, she has got the chance to appear on screen as Program Host. she can be approached via tweet @TheRealSundus


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